Management of multi-channel price promotions and campaigns

QL Campaign - Multi-channel price promotions and campaigns management

Planning and operational implementation of marketing activities, from product selection and price decisions, to promotion types and channel choices (4P). Integration with POS solutions to capture transaction events and real-time assignment of personal deals. Advanced customer selection engine with dynamic rules-based automations to handle deals, dialogues, and analytics.

Campaign Planning
Campaign Planning

Full overview of all marketing activities with advanced and effective drag&drop item planning.

Multi-channel campaigns

Supporting a wide range of channels in both digital channels (app, web, social etc) and traditional channels (flyers, labels)

Templates for campaigns

Very flexible use of templates supporting web snippets, dialogue outlines and flyers, providing for instant visual review of activity content

Campaign Analytics
Campaign Analytics

A wide range of advanced analytics, providing insight into campaign, dialogue and customer performance

Customer segmenation tool
Customer Segmentation

A very advanced behavior based segmentation engine supporting personalized marketing

Campaign automtion

Comprehensive automatic triggering of individual customer dialogue and deals, based on customer behavior

Campaign deals management

Define a wide range of individual deals to customer, integrating with POS, Web or a specialized DealEngine

Logistics suppot
Logistics Support

Full insight in item sales, stock, orders and purchase, to secure item availability in all stores

Campaigns proofing

Specialized tools to improve communication with internal or agency designers

Quantumleap advanced planning and analytics suite
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QL Assortment - Product category planning and management
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QL Insight - Advanced Analytics
QL Campaign - Multi-channel price promotions and campaigns management
QL Price - Price Management