Temalogic is pleased to announce a new partnership with ÖoB, one of Sweden’s leading discount retail chains. ÖoB operates a broad network of stores across Sweden with a focus on offering great value on everyday, home and leisure products.
Temalogic will deliver its solutions for campaign planning and pricing to support ÖoB’s commercial teams in optimizing and executing their promotional and pricing strategies.
Temalogic will provide ÖoB with the following solutions:
- QL Campaign – digital support for efficient and structured campaign planning
- QL Price – data-driven pricing decisions
The agreement also includes the option for ÖoB to extend their use of Temalogic’s platform in the future by adopting QL Mobile, enhancing in-store execution and operational collaboration.
“We are very excited to welcome ÖoB as a new customer and partner,” said Magnus Thomsen, CEO at Temalogic. “ÖoB is a well-recognised Swedish retailer with a strong commitment to delivering value to customers. This partnership will support their commercial and operational teams with modern campaign planning and pricing capabilities, and opens the door for future growth.”
The collaboration with ÖoB represents an important milestone for Temalogic’s presence in the Nordic market and builds on the strong relationship between ÖoB and Europris as part of the same group.
We look forward to working with Temalogic and leveraging their solutions to strengthen our campaign planning and pricing processes,” said Peter Adell, CIO at ÖoB. “This agreement provides a robust foundation for our digital commercial operations and gives us flexibility to grow further.”
Temalogic’s QL Campaign and QL Price solutions will help ÖoB streamline core commercial processes, enabling better coordination, improved visibility and stronger data support for decisions related to promotions and pricing. The option to add QL Mobile in the future further supports ÖoB’s ambition to continuously enhance their execution capabilities across channels.
