1. Introduction
A close, trust-based collaboration between Europris and Temalogic has created structure, efficiency, and growth. This case study illustrates how the right technology partnership can make a real impact – both strategically and in day-to-day operations.
2. About the Customer
Europris is Norway’s largest discount variety retailer by sales, with more than 280 stores. With a broad product range and strong campaign focus, efficient coordination across the value chain is essential. Europris has been a Temalogic customer since 2016.
3. The Challenge
Europris needed to:
- Improve structure and collaboration across departments
- Reduce manual coordination via Excel and email
- Increase day-to-day operational efficiency in planning
- Establish better tool support and a single source of truth for campaigns and pricing
In addition to improving tools for critical business processes, Europris was looking for a technology partner with strong retail expertise and industry understanding.
4. The Solution
Temalogic was selected as a long-term technology partner and has delivered support through the following solutions:
- QL Campaign – for structured campaign planning
- QL Customer – for automated and data-driven customer engagement
- QL Mobile – enables efficient store operations by providing control and insight
- QL Price – for dynamic pricing and continuous market monitoring
The collaboration is continuously evolving, with close dialogue between product teams, project managers, and domain experts from both companies. The combination of solid retail insight and value-based technology development has enabled Europris to implement business-critical functionality.
“Temalogic has deep retail knowledge and truly understands our needs. The collaboration is straightforward – and they’re great people to work with.” – Mette Eriksen, Pricing & Campaign
5. The Results
The partnership has led to closer collaboration between marketing, purchasing, finance, and store operations. Decisions are now made faster and with better confidence, thanks to a shared data source across the organization. At the same time, the manual workload related to campaign execution and reporting has been significantly reduced. The result: a more efficient workday – both in planning and in customer communication, which is now more relevant, automated, and effective than before.
“It’s made the entire organization more structured – everything flows more smoothly now.” – Mette Eriksen, Pricing & Campaign
“Temalogic is closely engaged with us as a client and responds on short notice whenever assistance or support is needed.” – Thor M. Nygaard, Head of Systems & Projects